In Pursuit of Robinson Crusoe: Pharmaceutical Naming from the Lab to the Pharmacy

Abstract

With more than ten years within pharmaceutical name creation, Kristina Björnerstedt, Managing director and naming consultant at Skriptor Zigila, and Gunnel Nilsson, Senior Trademark Attorney at IP Law firm Groth & Co, who has more than twenty years’ experience from the pharmaceutical industry will share some of their insights and experiences in the everyday challenges of pharmaceutical naming. They have worked with more than 1000 naming projects for several of the largest pharmaceutical companies such as Pharmacia, Roche, Astra Zeneca, Boehringer Ingelheim, Actavis and Bayer.