Various-sized Municipalities Dealing with Growth Issues:

Different Issues but the Same Solutions?

Authors

  • Sara Brorström Gothenburg Research Institute, School of Business, Economics and Law, Gothenburg University 
  • Anders Parment Stockholm School of Business, Stockholm University 

DOI:

https://doi.org/10.58235/sjpa.v20i4.14920

Keywords:

Municipalities, Sustainability, Growth, New Public Management, Urbanization, Attractiveness

Abstract

This article deals with differences in identified growth issues between areas, ranging from managing growth in metropolitan areas to managing decreasing population in rural areas. Across areas, attempts are made to realize and communicate shared visions of place; however, because inhabitants may not agree with these attempts, confusion rather than the intended outcomes may result. Pressure to grow tends to result in resources being spent on branding activities with limited results, and populations continue to decline in rural areas despite such efforts. Growth may cause problems unless it is managed in harmony with the place identity, so ensuring that the local community supports branding efforts is crucial, quite apart from the fact that growth per se may not automatically increase place attractiveness. Our research questions the dominant paradigm suggesting that economic growth is the key driver of place attractiveness and success. We also draw parallels to the sustainability concept to highlight different perspectives of population growth.

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Author Biographies

Sara Brorström, Gothenburg Research Institute, School of Business, Economics and Law, Gothenburg University 

Sara Brorström, PhD, is a research fellow at Gothenburg Research Institute, School of Business, Economics and Law, Gothenburg University. Her research is about public sector strategy, sustainability, public management and city branding, topics in which she has published several articles and books.

 

Anders Parment, Stockholm School of Business, Stockholm University 

Anders Parment, PhD, is a research fellow at Stockholm School of Business, Stockholm University as well as Senior Lecturer in Marketing, and Marketing Communications. Dr. Parment’s research focus on generational marketing and place branding. Dr. Parment has published appr. 50 research articles, business books and book chapters on various marketing topics.

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Published

2016-12-15

How to Cite

Brorström, S., & Parment, A. (2016). Various-sized Municipalities Dealing with Growth Issues:: Different Issues but the Same Solutions?. Scandinavian Journal of Public Administration, 20(4), 73–89. https://doi.org/10.58235/sjpa.v20i4.14920

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Section

Original Articles

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