Reputation and brand management in Scandinavian municipalities

Hilde Bjørnå, Dr. polit. Professor, the Department of Sociology, Political Science and Community Planning, Faculty of Humanities, Social Sciences and Education, University of Tromsø – The Arctic University of Norway. Research interests include local leadership in a comparative perspective, reputation management in the public sector, rural development and public management.

Heidi Houlberg Salomonsen is an associate professor of public organization and administration in the Department of Political Science at Aalborg University, Denmark. Her primary research interests are comparative research on the relationship between ministers, top civil servants and political advisers as well as strategic communication in the public sector, including reputation management, political communication etc., as well as case study methodology. Her research has appeared in international journals and books, such as International Review of Administrative Sciences, International Journal of Public Administration, Scandinavian Journal of Public Administration, Journal of European Public Policy and Public Administration.