Occupational identities in the age of generative AI: the case of librarianship

Authors

  • Viviane Ito University of North Carolina at Chapel Hill
  • Lyric Grimes University of North Carolina at Chapel Hill

DOI:

https://doi.org/10.47989/ir31iConf64153

Keywords:

Gen AI, Librarianship, Stereotypes, Text to image models

Abstract

Introduction. This paper analyses AI-generated depictions of librarians to determine their alignment with stereotypical portrayals. Previous research has highlighted gender biases in large language models (LLMs) and AI-generated images. However, no studies have examined AI-generated images of librarians. This study fills that gap by exploring how these images uphold stereotypes. 

Method. Data was collected from ChatGPT, DALL-E, Midjourney, and Adobe Firefly using gender-neutral prompts in American English and Brazilian Portuguese.

Analysis. We performed quantitative and qualitative analysis to compare languages and models. Thematic analysis revealed recurring themes and patterns in the visual representations.

Results. Our findings indicate that AI-generated images often depict librarians as white women, with stereotypical elements like glasses and cardigans. We also observed that different model versions and languages generate different portrayals of the profession. When prompted in Brazilian Portuguese, the models tended to offer a more representative image of the professionals.

Conclusion. The study underscores the need for a critical approach to Generative AI, as training data reflects societal biases, perpetuating stereotypes. These portrayals can impact the public perception of librarians, potentially alienating users and reinforcing an outdated, predominantly white, female, and middle-class image of the profession.

References

Adams, K. C. (2000). Loveless frump as hip and sexy party girl: A re-evaluation of the old-maid stereotype. The Library Quarterly, 70(3), 287-301.

American Library Association. (2006, July 26). Core values of librarianship. https://www.ala.org/advocacy/advocacy/intfreedom/corevalues

Annoyed Librarian. 2007. ‘Take the ‘Hip’ Librarians, Please.’ Annoyed Librarian (blog), July 9, http://annoyedlibrarian.blogspot.com/2007/07/take-hip-librarians-please.html.

Benjamin, R. (2019). Race after technology: Abolitionist tools for the new Jim code. John Wiley & Sons.

Bianchi, F., Kalluri, P., Durmus, E., Ladhak, F., Cheng, M., Nozza, D., Hashimoto, T., Jurafsky, D., Zou, J., & Caliskan, A. (2023). Easily Accessible Text-to-Image Generation Amplifies Demographic Stereotypes at Large Scale. 2023 ACM Conference on Fairness, Accountability, and Transparency, 1493–1504. https://doi.org/10.1145/3593013.3594095

Bolukbasi, T., Chang, K. W., Zou, J. Y., Saligrama, V., & Kalai, A. T. (2016). Man is to computer programmer as woman is to homemaker? debiasing word embeddings. Advances in neural information processing systems, 29.

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa

Buolamwini, J., & Gebru, T. (2018). Gender Shades: Intersectional Accuracy Disparities in Commercial Gender Classification.

Caliskan, A., Bryson, J. J., & Narayanan, A. (2017). Semantics derived automatically from language corpora contain human-like biases. Science, 356(6334), 183-186.

Carnegie, T. A. M., & Abell, J. (2009). Information, Architecture, and Hybridity: The Changing Discourse of the Public Library. Technical Communication Quarterly, 18(3), 242–258. https://doi.org/10.1080/10572250902947066

Cheong, M., Abedin, E., Ferreira, M., Reimann, R., Chalson, S., Robinson, P., ... & Klein, C. (2024). Investigating gender and racial biases in DALL-E mini-images. ACM Journal on Responsible Computing, 1(2), 1-20.

Clinton, H. R. (2017, June 27). Closing general session [Speech transcript]. American Library Association Annual Conference, Chicago, IL. https://americanlibrariesmagazine.org/wp-content/uploads/2017/06/HRC-Transcript.pdf

Currie, G., Currie, J., Anderson, S., & Hewis, J. (2024). Gender bias in generative artificial intelligence text-to-image depiction of medical students. Health Education Journal, 83(7), 732–746. https://doi.org/10.1177/00178969241274621

D'Amour, A., Heller, K., Moldovan, D., Adlam, B., Alipanahi, B., Beutel, A., ... & Sculley, D. (2022). Underspecification presents challenges for credibility in modern machine learning. Journal of Machine Learning Research, 23(226), 1-61.

Data USA. (2017). Retrieved January 8, 2026, from https://datausa.io/profile/soc/librarians

Department for Professional Employees, AFL-CIO. (n.d.). Library professionals: Facts and figures. Retrieved February 24, 2025, from https://www.dpeaflcio.org/factsheets/library-professionals-facts-and-figures

Eberhart, G. M. (2019, April 13). Why Being Bad Is Good | American Libraries Magazine. American Libraries Magazine. https://americanlibrariesmagazine.org/blogs/the-scoop/acrl2019-vocational-awe-why-being-bad-is-good/

Escalante, I., Mallmann Pereira Souto, P., & Rodrigues De Souza Coutinho, L. (2021). O impacto do estereótipo de gênero sobre a mulher bibliotecária do século XXI no Brasil. Revista Brasileira de Educação em Ciência da Informação, 8. https://doi.org/10.24208/rebecin.v8i.243

Espinal, I. (2001). A new vocabulary for inclusive librarianship: Applying whiteness theory to our profession. In Castillo-Speed L, REFORMA National Conference Publications Committee, eds. The power of language/el poder de la palabra: selected papers from the Second REFORMA National Conference. Englewood, CO: Libraries Unlimited (pp. 131-49).

Ettarh, F. (2018, January 10). Vocational Awe and Librarianship: The Lies We Tell Ourselves – In the Library with the Lead Pipe. In the Library with the Lead Pipe. https://www.inthelibrarywiththeleadpipe.org/2018/vocational-awe/

Ferreira, M. M. (2020). Bibliotecários e relações de gênero no Brasil e Portugal. ConCI: Convergências em Ciência da Informação, 2(3), 298–322. https://doi.org/10.33467/conci.v2i3.13713

Fujita, M. S. L., Agustín-Lacruz, M. D. C., & Terra, A. L. (2018). PERFIL E FORMAÇÃO DO PROFISSIONAL EM BIBLIOTECAS ESCOLARES NO BRASIL, ESPANHA E PORTUGAL.

Gambrell, D., & Brennan, A. (2014). Librarians and felines: A history of defying the “cat lady” stereotype. The librarian stereotype: Deconstructing perceptions and presentations of information work, 175-184.

Garcês-Da-Silva, F., & Saldanha, G. (2023). Brazilian Black Librarianship. Journal of Critical Library and Information Studies. https://doi.org/10.24242/jclis.v4i1.165.

Harris, M. (2023). Palo Alto: a history of California, capitalism, and the world. Hachette UK.

Hess, D. J., & Sovacool, B. K. (2020). Sociotechnical matters: Reviewing and integrating science and technology studies with energy social science. Energy Research & Social Science, 65, 101462. https://doi.org/10.1016/j.erss.2020.101462

Jacobsen, T. L. (2004). The Class of 1988: Fifteen Years after Library School, What Do Their Careers Say about Yours?. Library Journal, 129(12), 38.

Kneale, R. (2009). You don’t look like a librarian: Shattering stereotypes and creating positive new images in the Internet age. Information Today.

Kotek, H., Dockum, R., & Sun, D. (2023). Gender bias and stereotypes in Large Language Models. Proceedings of The ACM Collective Intelligence Conference, 12–24. https://doi.org/10.1145/3582269.3615599

Kumasi, K. (2013). “The library is like her house”: Reimagining youth of colour in LIS discourses. In A. Bernier (Ed.), Transforming young adult services: A reader for our age (pp. 103–113). Chicago, IL: ALA Editions.

Muller, L. K. P., & Martins, C. W. S. (2019). Uma profissão feminina, mas não feminista? Representatividade de gênero na gestão dos Conselhos Regionais de Biblioteconomia no Brasil. Revista Brasileira de Biblioteconomia e Documentação, 15, 92–111.

Naik, R., & Nushi, B. (2023). Social Biases through the Text-to-Image Generation Lens. Proceedings of the 2023 AAAI/ACM Conference on AI, Ethics, and Society, 786–808. https://doi.org/10.1145/3600211.3604711

Natarajan, V. (2017). Nostalgia, cuteness, and geek chic: Whiteness in Orla Kiely’s Library. Topographies of whiteness: Mapping whiteness in library and information science, 121-41.

National Public Radio. (2023, October 9). HBCUs have been underfunded by $12 billion, federal officials reveal. NPR. https://www.npr.org/2023/10/09/1204614576/hbcus-have-been-underfunded-by-12-billion-federal-officials-reveal

Noble, S. U. (2018). Algorithms of oppression: How search engines reinforce racism. In Algorithms of oppression. New York University Press.

Pagowsky, N., & DeFrain, E. (2014). Ice Ice Baby: Are librarian stereotypes freezing us out of instruction? In the Library with the Lead Pipe. https://www.inthelibrarywiththeleadpipe.org/2014/ice-ice-baby-2/

Rabey, Melissa. 2007. “A Hipper Crowd of Shushers.” Pop Goes the Library (blog), July 8, http://www.popgoesthelibrary.com/2007/07/free-yourself-from-stereotypes.html.

Radford, G. P., & Radford, M. L. (2001). Libraries, librarians, and the discourse of fear. The Library Quarterly, 71(3), 299-329.

Santamaria, M. R. (2020). Concealing white supremacy through fantasies of the library: Economies of affect at work. Library Trends, 68(3), 431-449.

Sarker, S., Chatterjee, S., Xiao, X., & Elbanna, A. (2019). The Sociotechnical Axis of Cohesion for the IS Discipline: Its Historical Legacy and its Continued Relevance. Management Information Systems Quarterly, 43(3), 695–719.

Seale, M. (2008). Old maids, policeman, and social rejects: Mass media representations and public perceptions of librarians.

Schneider, K. G. 2007. “To Be Cool Is to Be Young and Male?” Free Range Librarian (blog), July 8, http://freerangelibrarian.com/2007/07/08/to-be-cool-is-to-be-young-and-male/.

Schlesselman-Tarango, G. (2017). How cute! Race, gender, and neutrality in libraries. Partnership: The Canadian Journal of Library and Information Practice and Research, 12(1).

Souza, D. (2025, April 20). Censo: 63% das escolas brasileiras não têm biblioteca. https://www.metropoles.com/brasil/censo-escolar-1-3-das-escolas-biblioteca

Stoddart, R. A., & Lee, A. R. (2005). Paradoxical views of "librarian" in the rhetoric of library science literature: A fantasy theme analysis. The Georgia Library Quarterly, 5.

Tanus, G., & Sánchez-Tarragó, N. (2020). Activities and challenges of brazilian university libraries during the covid 19 pandemic. ACIMED, 31, 1-35.

U.S. Bureau of Labor Statistics. (2024). Librarians and library media specialists. In Occupational Outlook Handbook. https://www.bls.gov/ooh/Education-Training-and-Library/Librarians.htm

Vieira, K., & Karpinski, C. (2019). The historical and epistemological relations between Librarianship and Information Science in the Brazilian scientific production. Transinformação. https://doi.org/10.1590/2318-0889201931E180043.

White, S. (2025, March 14). Long legacy of producing Black librarians continues at NCCU: ‘Didn’t see myself in the library’. HBCU News. https://hbcunews.com/2025/03/14/long-legacy-of-producing-black-librarians-continues-at-nccu-didnt-see-myself-in-the-library/?utm_source=chatgpt.com

Yontz, E. (2003). Librarians in children's literature, 1909-2000. The Reference Librarian, 37(78), 85-96.

Downloads

Published

2026-03-20

How to Cite

Ito, V., & Grimes, L. (2026). Occupational identities in the age of generative AI: the case of librarianship. Information Research an International Electronic Journal, 31(iConf), 150–169. https://doi.org/10.47989/ir31iConf64153

Issue

Section

Conference proceedings

Similar Articles

<< < 1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.