Divulgación científica profesionalizada en YouTube: el caso de SciTube
DOI:
https://doi.org/10.47989/ir31iConf64296Keywords:
Science communication, YouTube, Science StudiesAbstract
Introducción. Este estudio caracteriza la producción de vídeos de divulgación científica publicados por la empresa SciTube, que combina producción audiovisual profesional con validación académica. Operando como canal público de divulgación y servicio de comunicación científica, convirtiéndola en un caso relevante para analizar estrategias profesionales en YouTube.
Método. Se diseñó un análisis mixto basado en 33 variables cuantitativas y cualitativas, organizadas en seis dimensiones. Los metadatos de los 411 vídeos publicados entre 2019 y 2025 se obtuvieron mediante la API de YouTube, mientras que las variables narrativas, visuales, sonoras y de accesibilidad se analizaron mediante observación directa de 50 vídeos recientes.
Análisis. Se realizó un análisis estadístico descriptivo de los metadatos y un análisis de contenido sistemático de los vídeos seleccionados para identificar patrones de producción y estrategias narrativas asociadas a mayor rendimiento y engagement.
Resultados. Se observa un crecimiento continuo, con una duración media cercana a cuatro minutos y una concentración temática en Medicina y Salud (45,5%). El contenido divulgativo, el tono urgente y la voz femenina se asocian con mayor engagement.
Conclusiones. SciTube ha consolidado un modelo profesionalizado de divulgación científica en YouTube, eficaz en términos narrativos
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Copyright (c) 2026 Cristina I. Font-Julián , Alejandro Rodríguez-Rodríguez , Enrique Orduña-Malea
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