Book Review: Brand society – How brands transform management and lifestyle

Authors

  • Sara Brorström School of Public Administration, University of Gothenburg

DOI:

https://doi.org/10.58235/sjpa.v14i3/4.16297

Abstract

Martin Kornberger, Brand society – How brands transform management and lifestyle

Cambridge University Press, 2010. 308 sidor, häftad. ISBN: 9780521726900. 189 SEK.

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Published

2010-12-15

How to Cite

Brorström, S. (2010). Book Review: Brand society – How brands transform management and lifestyle. Scandinavian Journal of Public Administration, 14(3/4), 87–91. https://doi.org/10.58235/sjpa.v14i3/4.16297

Issue

Vol. 14 No. 3/4 (2010)

Section

Book Reviews

License

Creative Commons License

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