Researching Digital Sociality: Using WhatsApp to Study Educational Change

Authors

  • Hany Zayed University of Illinois at Urbana-Champaign, United States

DOI:

https://doi.org/10.33621/jdsr.v3i2.80

Keywords:

WhatsApp, Education, Digital Ethnography, Research

Abstract

Digital technologies have become deeply implicated in and constitutive of contemporary social life. They are reshaping who we are and how we associate with one another, and are profoundly reconfiguring social relations, processes, and practices in a host of social spheres, particularly education. With Covid-19 further entrenching this implication and accelerating those changes, we are forced to rethink what research is and how it is done. This article presents a step towards researching a changing sociality using social media. Drawing on fieldwork on the digital transformation of Egyptian education, it argues that and showcases how WhatsApp can be systematically used as a qualitative data collection instrument to examine educational change. This article also situates WhatsApp research within digital ethnographic traditions, unpacks emergent methodological challenges and ethical quandaries, and presents potential ways to manage them. In so doing, it problematizes extant methodological categories (such as participation), entrenched dichotomies (such as private/public space), and epistemological questions (such as research temporality). Using a unique case from the Global South at an exceptional time of (educational) change, this article can help researchers as they think about their questions, design their research, conduct their fieldwork, and maneuver an elusive digital landscape. It informs broader methodological discussions within digital sociology and anthropology (of education), digital ethnography, and social media research. It also informs research in other domains like healthcare, geographies beyond the Global South, and platforms with similar affordances like Telegram.

References

Abidin, C., & de Seta, G. (2020). Private messages from the field: Confessions on digital ethnography and its discomforts. Journal of Digital Social Research, 2(1), 1-19.

Abualrob, M., & Nazzal, S. (2019). Using Whatsapp in teaching chemistry and biology to tenth graders. Contemporary Educational Technology, 11(1), 55-76.

Airoldi, M. (2018). Ethnography and the digital fields of Social Media. International Journal of Social Research Methodology, 21(6), 1-13.

Akemu, O., & Abdelnour, S. (2020). Confronting the digital: Doing ethnography in modern organizational settings. Organizational Research Methods, 23(2), 296–321.

Barbosa, S., & Milan, S. (2019). Do not harm in private chat apps: Ethical issues for research on and with WhatsApp. Westminster Papers in Communication and Culture, 14(1), 49–65.

Baulch, E., Matamoros-Fernández, A., & Johns, A. (2020). Introduction: Ten years of WhatsApp: The role of chat apps in the formation and mobilization of online publics. First Monday, 25(1).

Baym, N. K. (2009). What constitutes quality in qualitative internet research? In A. N. Markham & N. K. Baym (Eds.), Internet Inquiry: Conversations about Method, (pp. 173-190). SAGE.

Baym, N. K., & Markham, A. N. (2009). Introduction: Making smart choices on shifting grounds. In A. N. Markham & N. K. Baym (Eds.), Internet Inquiry: Conversations about Method, (pp. vii–xix). SAGE.

Bluteau, J. (2021). Legitimising digital anthropology through immersive cohabitation: Becoming an observing participant in a blended digital landscape. Ethnography, 22(2), 267-285.

Bobrov, L. H. (2019). Mobile messaging app map of the world – January 2019. Similar Web. https://www.similarweb.com/corp/blog/mobile-messaging-app-map-january-2019/

Boellstorff, T., Nardi, B., Pearce, C., & Taylor, T. L. (2012). Ethnography and virtual worlds: A handbook of method. Princeton University Press.

Bonilla, Y., & Rosa, J. (2015). #Ferguson: Digital protest, hashtag ethnography, and the racial politics of Social Media in the United States. American Ethnologist, 42(1), 4-17.

Born, G., & Haworth, C. (2017). Mixing it: Digital ethnography and online research methods—A tale of two global digital music genres. In L. Hjorth, H. Horst, A. Galloway, & G. Bell (Eds.), The Routledge Companion to Digital Ethnography (pp. 70-86). Routledge.

Bouhnik, D., Deshen, M., & Gan R. (2014). WhatsApp goes to school: Mobile instant messaging between teachers and students. Journal of Information Technology Education: Research, 13, 217–231, https://doi.org/10.28945/2051

boyd, d. (2011). Social network sites as networked publics: Affordances, dynamics, and implications. In Z. Papachrissi (Ed.), Networked Self: Identity, Community, and Culture on Social Network Sites (pp. 39-58). Routledge.

boyd, d. (2016). Making sense of teen life: Strategies for capturing ethnographic data in a networked era. In E. Hargittai, & C. Sandvig (Eds.), Digital Research Confidential: The Secrets of Studying Online Behavior (pp. 79-102). MIT Press.

boyd, d., & Crawford, K. (2012). Critical questions for big data: Provocations for a cultural, technological, and scholarly phenomenon. Information, communication & society, 15(5), 662-679.

Brabham, D. C. (2015). Studying normal, everyday social media. Social Media + Society, 1(1), 1-2.

British Psychological Society. (2009). Code of ethics and conduct guidance published by the ethics committee of the british psychological society.

Bruns, A. (2015). Making sense of society through social media. Social media + Society, 1(1), 1-2.

Burles, M. C., & Bally, J. M. G. (2018). Ethical, practical, and methodological considerations for unobtrusive qualitative research about personal narratives shared on the internet. International Journal of Qualitative Methods, 17(1), 1-9.

Caliandro, A. (2014). Ethnography in digital spaces: Ethnography of virtual worlds, netnography, and digital ethnography.” In R. M. Denny & P. L. Sunderland (Eds.), Handbook of anthropology in business (pp. 658-680). Routledge.

Caliandro, A. (2017). Digital methods for ethnography: Analytical concepts for ethnographers exploring social media environments. Journal of Contemporary Ethnography, 47(5), 551-578, https://doi.org/10.1177/0891241617702960

Costa-Sánchez, C., & Guerrero-Pico, M. (2020). What is WhatsApp for? Developing transmedia skills and informal learning strategies through the use of whatsapp—A case study with teenagers from spain. Social Media + Society, 6(3), 1-11.

Costa, C., & Condie, J. (Eds.). (2018). Doing research in and on the digital: Research methods across fields of inquiry. Routledge.

Cousineau, L. S., Oakes, H., & Johnson, C. W. (2019). Appnography: Modifying ethnography for app-based culture. In D. Parry, C. W. Johnson & S. Fullagar (Eds.), Digital Dilemmas (pp. 95–117). Springer International Publishing.

Crawford, K. (2009). Following you: Disciplines of listening in Social Media. Continuum, 23(4), 525–535.

Cruz, E. G., & Harindranath, R. (2020). WhatsApp as ‘Technology of Life’: Reframing research agendas. First Monday, 25(1).

Datareportal. (2021). Digital 2020: Egypt. https://datareportal.com/reports/digital-2021-egypt

Davies, C. A. (2002). Reflexive ethnography: A guide to researching selves and others. Routledge.

de Seta, G. (2020). Three lies of digital ethnography. Journal of Digital Social Research, 2(1), 77–97.

Dodds, T. (2019). Reporting with WhatsApp: Mobile chat applications’ impact on journalistic practices. Digital Journalism, 7(6), 725–745.

Ellison, N. B., & boyd, d. (2013). Sociality through social network sites. In W. H. Dutton (Ed.), The Oxford Handbook of Internet Studies. Oxford Handbooks Online.

Etherington, K. (2004). Becoming a reflexive researcher: Using our selves in research. Jessica Kingsley Publishers.

Eynon, R, Fry, J., & Schroeder, R. (2018). The ethics of online research. In N. G. Fielding, R. M. Lee, & G. Blank (Eds.), The SAGE handbook of online research methods (pp. 19-37). SAGE.

Fattah, S. F. (2015). The effectiveness of using Whatsapp messenger as one of mobile learning techniques to develop students’ writing skills. Journal of Education and practice, 6(32), 115-127.

Fielding, N. G., Lee R. M., & Blank, G. (Eds.). (2017). The SAGE handbook of online research methods. London: SAGE.

Finlay, L. (2003). The reflexive journey: Mapping multiple routes.” In L. Finlay & B. Gough (Eds.), Reflexivity: A Practical Guide for Researchers in Health and Social Sciences (pp. 3-20). Blackwell Science.

Franzke, A. S., Bechmann, A., Zimmer, M., & Ess, C. M. (2019). Internet research: Ethical guidelines, 3. The Association of Internet Researchers.

Garimella, K., & Tyson, G. (2018). WhatsApp, doc? A first look at whatsapp public group data’, ArXiv, 1-8, http://arxiv.org/abs/1804.01473

Gough, B. (2003). Deconstructing reflexivity. In L. Finlay & B. Gough (Eds.), Reflexivity: A Practical Guide for Researchers in Health and Social Sciences (pp. 21-36). Blackwell Science.

Gough, B. (2017). Reflexivity in qualitative psychological research. Journal of Positive Psychology, 12(3), 311-312.

Hannerz, U. (2016). Writing future worlds: An anthropologist explores global scenarios. Springer.

Hewson, C. (2016). Ethics issues in digital methods research. In H. Snee, C. Hine, Y. Morey, S. Roberts & H. Watson (Eds.), Digital Methods for Social Science (pp. 206-221). Palgrave Macmillan, London.

Hewson, C. (2017). Research design and tools for online research. In N. G. Fielding, R. M. Lee, & G. Blank (Eds.), The SAGE Handbook of Online Research Methods (pp. 57-75). SAGE.

Hine, C. (2000). Virtual ethnography. SAGE.

Hine, C. (2015). Ethnography for the internet: Embedded, embodied and everyday. Bloomsbury.

Hine, C. (2017a). Ethnography and the Internet: Taking account of emerging technological landscapes. Fudan Journal of the Humanities and Social Sciences, 10(3), 315–329.

Hine, C. (2017b). From virtual ethnography to embedded, embodied, everyday internet. In L. Hjorth, H. Horst, A. Galloway, & G. Bell (Eds.), The Routledge Companion to Digital Ethnography (pp. 21-28). Routledge.

Hine, C. (2020). Ethnographies in online environments. SAGE Research Methods Foundations. SAGE Publications Limited.

Hjorth, L., Horst, H., Galloway, A., & Bell, G. (Eds.). (2017). The routledge companion to digital ethnography. Routledge.

Hooley, T, Wellens, J., & Marriott, J. (2012). What is online research?: Using the internet for social science research. A&C Black.

Horst, H., Hjorth, L., & Tacchi, J. (2012). Rethinking ethnography: An introduction. Media International Australia, 145(1), 86-93.

Janetzko, D. (2017). Nonreactive data collection online. In N. G. Fielding, R. M. Lee, & G. Blank (Eds.), The SAGE Handbook of Online Research Methods (pp. 76-91). SAGE.

Jordan, K., & Mitchell, J. (2020). Messaging Apps, SMS & Social Media: Rapid Evidence Review. The EdTech Hub.

Käihkö, I. (2020). Conflict chatnography: Instant messaging apps, Social Media and conflict ethnography in Ukraine. Ethnography, 21(1), 71–91.

Kamel Boulos, M. N., Giustini, D. M., & Wheeler, S. (2016). Instagram and WhatsApp in health and healthcare: An overview. Future Internet, 8(37), 1-14, https://doi.org/10.3390/fi8030037

Kavanaugh, P. R., & Maratea R. J. (2020). Digital ethnography in an age of information warfare: Notes from the field. Journal of Contemporary Ethnography, 49(1), 3–26.

Kligler-Vilenchik, N., & Tenenboim, O. (2020). Sustained journalist–audience reciprocity in a meso news-space: The case of a journalistic Whatsapp group. New Media & Society 22(2): 264–282, https://doi.org/10.1177/1461444819856917

Kozinets, R. (2010). Netnography: Doing ethnographic research online. SAGE.

Kozinets, R. (2021). Netnography: The essential guide to qualitative social media research. SAGE.

Lindgren, S. (2018). The Concept of ‘Data’ in Digital Research. In U. Flick (Ed.), The SAGE Handbook of Qualitative Data Collection (pp. 441-450). SAGE

Lupton, D. (2015). Digital sociology. Routledge, Taylor & Francis Group.

Madianou, M. (2015). Polymedia and ethnography: Understanding the social in Social Media. Social Media + Society, 1(1).

Madianou, M. (2017). ‘Doing Family at a Distance’ Transnational family practices in polymedia environments. In L. Hjorth, H. Horst, A. Galloway, & G. Bell (Eds.), The Routledge Companion to Digital Ethnography (pp. 102-111). Routledge.

Madianou, M., & Miller, D. (2012). Polymedia: Towards a new theory of digital media in interpersonal communication. International Journal of Cultural Studies 16(2), 169-187.

Mainsah, H., & Prøitz, L. (2019). Notes on technology devices in research: Negotiating field boundaries and relationships. Qualitative Inquiry, 25(3), 271–277.

Markham, A. (2012). Fabrication as Ethical Practice. Information, Communication & Society, 15(3), 334-353.

Markham, A. (2013). Fieldwork in Social Media. Qualitative Communication Research, 2(4), 434–446.

Markham, A. (2018). Ethnography in the digital internet era: From fields to flows, descriptions to interventions. In N. K. Denzin & Y. S. Lincoln (Eds.), The SAGE Handbook of Qualitative Research (pp. 1129-1162). SAGE.

Markham, A., & Baym, N. K. (Eds.). (2009). Internet inquiry: Conversations about method. SAGE Publications.

Markham, A., & Buchanan, E. (2012). Ethical decision-making and internet research: Version 2.0. recommendations from the aoir ethics working committee. aoir.org/reports/ethics2.pdf

Matassi, M., Boczkowski, P. J., & Mitchelstein, E. (2019). Domesticating WhatsApp: Family, friends, work, and study in everyday communication. New Media & Society, 21(10), 2183–2200.

Matzat, U., & Vrieling, E. M. (2016). Self-regulated learning and Social Media – a ‘Natural Alliance’? Evidence on students’ self-regulation of learning, Social Media use, and student–teacher relationship. Learning, Media and Technology, 41(1), 73-99.

McCay-Peet, L., & Quan-Haase, A. (2017). What is Social Media and what questions can Social Media research help us answer. In L. Sloan & A. Quan-Haase (Eds.), The SAGE Handbook of Social Media Research Methods (pp. 13-26). SAGE.

Middle East Monitor. (2019a). Media use in the middle east, 2019. % Who use whatsapp for the following reasons. http://www.mideastmedia.org/survey/2019/interactive/social-media/who-use-the-following-platforms.html

Middle East Monitor. (2019b). Media use in the middle east, 2019. % Who use the following social media platforms. http://www.mideastmedia.org/survey/2019/interactive/social-media/who-use-whatsapp-for-the-following-reasons.html#Q6%5B%5D=%3D1&Q4%5B%5D=BETWEEN+18+AND+24

Milan, S., & Barbosa, S. (2020). Enter the Whatsapper: Reinventing digital activism at the time of chat apps. First Monday, 25(1).

Miller, D., Sinanan, J., Wang, X., McDonald, T., Haynes, N., Costa, E., Spyer, J., Venkatraman, S., & Nicolescu, R. (2016). How the world changed Social Media. UCL press.

Mingle, J., Adams, M., & Adjei, E. A. (2016). A comparative analysis of Social Media usage and academic performance in public and private senior high schools. Journal of Education and Practice, 7(7), 13-22.

Murthy, D. (2008). Digital ethnography: An examination of the use of new technologies for social research’, Sociology, 42(5), 837–855.

National Telecommunications Regulatory Authority (NTRA). (2020a). Internet and communications technology usage in Egypt in March and April. https://tra.gov.eg/en/media-center/press-releases/Pages/An-Increase-in-the-Indicators-of-Telecom-Services-Usage-During-March-and-April.aspx

National Telecommunications Regulatory Authority (NTRA). (2020b). Internet and communications technology usage in Egypt in Ramadan. http://tra.gov.eg/en/media-center/press-releases/Pages/The-NTRA-Telecom-Service-Usage-Indicators-Report-for-the-Month-of-Ramadan.aspx

Nissenbaum, H. (1997). Toward an approach to privacy in public: Challenges of information technology. Ethics & Behavior, 7(3), 207-219.

Orgad, S. (2009). How can researchers make sense of the issues involved in collecting and interpreting online and offline data? In A. N. Markham & N. K. Baym (Eds.), Internet Inquiry: Conversations about Method, (pp. 33-54). SAGE.

Pang, N., & Woo Y. T. (2020). What about WhatsApp? A systematic review of Whatsapp and its role in civic and political engagement. First Monday, 25(1).

Pink, S., Horst, H., Postill, J., Hjorth, L., Lewis, T., & Tacchi, J. (Eds.). (2016). Digital ethnography: Principles and practice. SAGE.

Postill, J., & Pink, S. (2012) Social Media ethnography: The digital researcher in a messy web. Media International Australia, 145(1), 123–134.

Pousti, H, Urquhart, C., & Linger, H. (2021). Researching the virtual: A framework for reflexivity in qualitative social media research. Information Systems Journal, 31(3), 356-383.

Resende, G., Melo, P., Sousa, H., Messias, J., Vasconcelos, M., Almeida, J., & Benevenuto, F. (2019). (Mis)Information dissemination in WhatsApp: Gathering, analyzing and countermeasures. The World Wide Web Conference, 818–828.

Robson, J. (2016). Engagement in structured social space: An investigation of teachers' online peer-to-peer interaction. Learning, Media and Technology, 41(1), 119-139.

Rogers, R. (2013). Digital methods. The MIT Press.

Rossini, P., Stromer-Galley, J., Baptista, E. A., & de Oliveira, V. V. (2020). Dysfunctional information sharing on Whatsapp and Facebook: The role of political talk, cross-cutting exposure and social corrections. New Media & Society, 1-22.

Sandvig, C., & Hargittai, E. (2016). How to think about digital research. In E. Hargittai, & C. Sandvig (Eds.), Digital Research Confidential: The Secrets of Studying Online Behavior (pp. 1-25). MIT Press.

Sinanan, J., & McDonald, T. (2018). Ethnography. In J. Burgess, A. Marwick & T. Poell (Eds.), The SAGE Handbook of Social Media (pp. 179-195). SAGE.

Sloan, L, & Quan-Haase, A. (Eds.). (2017). The SAGE handbook of social media research methods. SAGE Publications.

Snee, H., Hine, C., Morey, Y., Roberts, S., & Watson, H. (Eds.). (2016). Digital methods for social science. Palgrave Macmillan UK.

Statista. (2020). WhatsApp Dossier 2020. https://www-statista-com.proxy2.library.illinois.edu/study/20494/whatsapp-statista-dossier/

Statista. (2021). Global digital population as of January 2021. https://www-statista-com.proxy2.library.illinois.edu/statistics/617136/digital-population-worldwide/

Thompson, A., Stringfellow, L., Maclean, M., & Nazzal, A. (2021). Ethical considerations and challenges for using digital ethnography to research vulnerable populations. Journal of Business Research, 124, 676–683.

Tiidenberg, K. (2018). Ethics in digital research. In U. Flick (Ed.), The SAGE Handbook of Qualitative Data Collection (pp. 466-481). SAGE.

Tunçalp, D., & Lê, P. (2014). (Re) locating boundaries: A systematic review of online ethnography. Journal of Organizational Ethnography, 3(1), 59-79.

Van Dijck, J. (2013). The culture of connectivity: A critical history of Social Media. Oxford University Press.

Van Dijck, J., Poell, T., & De Waal, M. (2018). The platform society: Public values in a connective world. Oxford University Press.

WhatsApp. (2021). WhatsApp Features. https://www.whatsapp.com/features/

Wittel, A. (2001). Toward a network sociality. Theory, culture & society, 18(6), 51-76.

Zan, N. (2019). Communication channel between teachers and students in chemistry education: WhatsApp. US-China Education Review, 9(1), 18-30.

Downloads

Published

2021-09-02

Issue

Section

Research Articles

Similar Articles

<< < 2 3 4 5 6 7 8 > >> 

You may also start an advanced similarity search for this article.