Ballonger och begivenheter

Authors

  • Per-Markku Ristilammi Malmö högskola

DOI:

https://doi.org/10.54807/kp.v10.31153

Keywords:

event, marketing, marknadsföring, perception, production of power, maktproduktion, power, makt, new economy

Abstract

This article is a reflection over the increasing use of events in marketing and management in the new economy. The use of balloons in such events is used as an empirical illustration in order to show the importance of techniques of perception within this setting. Balloons create a sense of the fleeting and transitory mode that is a hallmark for the production of power in the new economy.

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Author Biography

Per-Markku Ristilammi, Malmö högskola

Per-Markku Ristilammi är etnolog och lektor vid IMER (Internationell Migration of Etniska Relationer) vid Malmö högskola. Har forskat kring utanförskap i urbana miljöer och är anställd inom projektet Invoking a Transnational Metropolis. The Making of the Øresund Region.

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Published

2001-09-01

How to Cite

Ristilammi, P.-M. (2001). Ballonger och begivenheter. Kulturella Perspektiv – Svensk Etnologisk Tidskrift, 10(3), 34–39. https://doi.org/10.54807/kp.v10.31153

Issue

Vol. 10 No. 3 (2001): Tema: Den nya ekonomin — en kulturhistoria

Section

Research Articles